New Tourism Ventures: An Entrepreneurial & Managerial Approach
Type
Book
Authors
ISBN 10
0702178047
ISBN 13
9780702178047
Category
Book
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Publication Year
2010
Publisher
Pages
457
Subject
Tourism management, Hospitality management
Tags
Description
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, bed-and-breakfast accommodation, travel agencies, restaurants, theme parks, events companies, resorts, tourist guides and tour operators, to mention a few. This second edition provides a definitive grounding of how to create and manage tourism ventures. This edition takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts associated with tourism entrepreneurship. The subject is discussed within the context of international best practice and research. - from Amzon
Number of Copies
1